This is probably going to be the path forward after the eventual phasing out of Java 8 (the other option being things like OpenJDK). Preliminary thoughts/links:
https://github.com/fvarrui/JavaPackager is a Maven plugin for javapackager. It’s still in early days and a bit rough around the edges, but is essentially what I would want to integrate it into the build system.
Already have the “XP image” for Windows that could serve as an all-purpose Windows solution. The main reason it hasn’t so far is the larger download size.